Brownstone Trading Limited (t/a Brownstone London) Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://brownstonelondon.com (the “Website”).
PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.
Additionally when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
When you make a purchase in our store, we collect payment information plus certain information including your name and email address if you sign up or opt for an email receipt.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Communicate with you;
To analyse any feedback and reviews that you provide on our services, and to improve our services and your purchasing experience
To enable Brownstone London to manage customer service interactions with you whether this be over the phone, by email or letter
To manage competitions that you have entered e.g. let you know you’ve won a competition
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store (you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy ). We also use Google Analytics to help us understand how our customers use the Website (you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Facebook's Conversions API as well as the Facebook pixel. Data is shared using your web browser and from Shopify's servers, and is sent directly to Facebook's servers. Data sent from server to server can't be blocked by browser-based ad blockers. Your personal information is used to match users on Facebook's network. The information collected using this setting includes your name, location, email address, and phone number, as well as your browsing behaviour in the online store.
We share your information with our core service providers and third party platforms where necessary for our business to function. For example, we provide your address to Evri, DPD or Royal Mail who fulfil our deliveries. Occasionally we use DHL, UPS and APC for our larger deliveries and your address would also be provided with them.
If you choose to provide feedback on your transaction, we will share your information with Yotpo, a third party feedback site, who will capture your feedback on transactions which we use to enhance our customer service and experience.
Your information may be processed by third party apps in order to maintain the functionality of our website and database.
Whilst you are signed up to receive email marketing, we will share your information with our trusted email service provider, Seguno. You are able to unsubscribe at any time and they are not permitted to use your information after you unsubscribe.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting:
FACEBOOK & INSTAGRAM - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email to sales@brownstonelondon.com or by mail using the details provided below:
Brownstone Trading Limited, Suite 182, 3 Edgar Buildings, George Street, Bath, BA1 2FJ
